I Love Health and Wellness
Network Marketing Products
I am currently in a Network Marketing Company
that promotes Health and Wellness Products
plus I support the profession by buying several
different products. Not only from Network Marketing
Companies but also from my local Health and
Supplement stores.
So let’s jump into the 4 tips…
Four Tips to Crush it in Health and Wellness
- Educate more. Education is NOT telling people about your proprietary blend of twigs and berries, it is about providing education that is valuable whether they buy your thing or not. Jason Fried in his book “Rework” says “Out-Teach your Competition”. The average networker in a health and wellness does very little to zero actual education that ISN’T product specific. If you become a health and wellness authority, people will buy from you and you won’t come across as someone just pitching their product. You can educate people by blogging and posting regularly to your audience and follow my new motto “Invest, Learn, Teach” or ILT. You invest your time and possibly money to learn something (from a book, webinar, course, seminar) and then you teach from your notes and what you learned. We will get more detailed in the below points.
- Pay Attention when checking out at the grocery line. Here is a sales and marketing secret that I have shared at different events over the years. The magazines that are at the counter at any grocery store are the highest selling magazines in the store. The reason they are the highest selling magazines are because those magazines employ good copywriting and headlines. Copywriting is the art of sales in the written form. Copywriting is one of the most highly paid skills that exists in all of marketing. USE THE HEADLINES IN THESE MAGAZINES. Headlines on the front of a magazine are not unique or proprietary and you can use those same headlines for your blogs and videos. Instead of coming up with titles yourself, look at the headlines they use and pick ones that are congruent with what you are offering then shoot a video sharing education around that headline. Your video views will go through the roof. Make sure you have a call to action in the video so people know to reach out to you.
- Get your friends and family to support you in buying/trying the product. Too often people get into network marketing and bum-rush their friends and family with becoming business builders/promoters. That isn’t natural but what IS natural is your friends and family supporting you by buying products from you, IF you position it correctly. If you were selling calendars or selling girl scout cookies you would approach your warm market and it wouldn’t be weird, they would support you. But most networkers try to turn their warm market into million dollar seeking network marketers and for MOST people, that is a weird conversation. A simple “Hey, I am selling these products that are really helping people with X, Y and Z, can I count on you to support me and at least get a 30-60 day supply to test out to see if you like it? If you don’t like it after 30-60 days then I won’t ever bug you again about it but I do think you will love it. I need testimonials and would love to have you try these things out” I would suggest AGAINST loading them up with free samples, get them to buy your small pack or a bottle or two (whatever is appropriate).
- Stop mentioning your company name on social media. The problem is Top Producers do this all the time because they have established a record of success so they don’t care who is turned off and quite frankly, they already have their business taken care of. YOU don’t have the same following so you need to NOT raise resistance by talking about your company name but instead raise curiosity by educating people on health and wellness. When you mention your company name and you aren’t already a top earner or producer, anyone that was interested will google it before they reach out to you and we know what happens when anyone googles anything…we are trained to look for negativity and will find the one guy in North Dakota or from your last company that calls it a scam. Get them wondering what you are doing and up to and that will happen when you DON’T talk about your company name but instead talk education and benefits of your product without naming the product.
- BONUS TIP! See, I like to over deliver! The fastest way for you to start getting people checking out your company is by connecting with people on social media. Rebecca Garrett is the social media training expert. She will be conducting some FREE webinars on connecting with people on Social Media (especially Facebook) so make sure you grab a copy of our Network Marketing Survival Guide so you’ll be able to register FIRST for her LIVE WEBINARS.